Should You Pay More for the Christopher Ward 'The 12' Integrated Bracelet Watch?
The integrated bracelet watch trend, inspired by the legendary Gerald Genta, is stronger than ever. Christopher Ward recently joined the conversation with their ambiguously named "The 12" model. Is it worth the extra cost, or should you save your money with the popular Tissot PRX?
The History of the Integrated Bracelet Trend
The integrated case look exploded in 1972 when Audemars Piguet released the otherworldly Royal Oak. Other manufacturers, like Rolex with its futuristic 5100, were experimenting as well, all facing the rise of cheaper, more accurate quartz movements.
Rolex reinterpreted its brand for its first quartz watch, hoping customers would see the difference. Audemars Piguet, a classical watchmaker known for complications, needed to make mechanical watches popular again. They hired the young, up-and-coming designer Gerald Genta to create a watch that would house a strictly mechanical movement.
The idea was similar to owning a sailboat, record player, or horse. There's better technology out there, but an indescribable appeal to the older analog approach. The Royal Oak became the poster child for the romance of a mechanical watch – and its high price made it even more desirable.
Tissot PRX: The Affordable Option
While most of us can't afford a Royal Oak, Tissot's PRX (especially the Powermatic 80 version) offers a similar look for far less than £1,000. Its specs and Swiss-made quality make it an obvious choice for budget-conscious buyers.
Christopher Ward 'The 12': A Step Up?
The Christopher Ward asks for £440 more than the PRX. Does it justify the price jump? Let's take a closer look to find out.
Christopher Ward: Luxury for Less?
Unlike Tissot (founded in 1853), Christopher Ward is young (founded in 2005). They focus more on supply chain efficiencies than Swiss mountains and elegant watchmakers. Their goal is to provide the highest quality for the least cost.
The 12 borrows design cues from more expensive watches, shares a designer with the far pricier Chapek Antarctique, and shows it. Christopher Ward's direct-to-consumer model also helps keep prices down.
Is the Christopher Ward Worth It?
The 12 has a more complex design, with more shapes, better finishing, and finer details than the PRX offers. This is evident in the dial's raised textures, the multi-faceted hands and markers, and the 12-sided bezel. While both watches use the Sellita SW200 movement, Christopher Ward's lacks the Powermatic 80's long power reserve.
The Christopher Ward Difference
Upon closer inspection, the Christopher Ward 12 reveals its advantages. The design is more intricate, featuring multifaceted surfaces, detailed textures, and superior finishing. The dial's raised elements, the hands and markers, and even the 12-sided bezel showcase a more meticulous approach.
While the Sellita SW200 movement powers both watches, Christopher Ward's lacks the extended power reserve of Tissot's Powermatic 80. It's a tradeoff some may find worthwhile for the overall design upgrade.
Measurements
| Feature | Tissot PRX | Christopher Ward 12 |
|---|---|---|
| Case Diameter | 39.9 mm | 39.8 mm |
| Thickness | 11.2 mm | 10.1 mm |
| Crown Size | 4.8 mm | 5.8 mm |
| Lug-to-Lug (bracelet) | 51 mm | 51 mm |
| Lug-to-Lug (case) | None | 39.8 mm |
As you can see, the two watches have very similar case diameters and lug-to-lug lengths. The Christopher Ward 12 is a touch thinner and has a slightly larger crown. However, the Tissot PRX doesn't provide a lug-to-lug measurement for the case itself, so it's difficult to say definitively which watch would wear larger on the wrist.
Here are some additional points to consider when comparing these measurements:
- Case Diameter: This is the width of the watch case from edge to edge. A larger diameter watch will generally wear more prominently on the wrist.
- Thickness: This is the distance from the top of the watch case to the bottom. A thinner watch will generally slide under clothing cuffs more easily.
- Crown Size: This is the diameter of the crown, which is used to wind the watch and set the time. A larger crown may be easier to grip, but it can also protrude from the side of the case and dig into your wrist.
- Lug-to-Lug Length: This is the distance between the tips of the lugs. It is important to consider this measurement when determining if a watch will fit comfortably on your wrist.
Ultimately, the best way to determine which watch will wear better on your wrist is to try them both on in person.
So, Which Should You Choose?
The decision ultimately depends on your priorities and budget.
- The Christopher Ward 12: Delivers elevated design, better finishing, and a touch of luxury – if you're willing to pay the premium.
- The Tissot PRX: Offers unbeatable value, the essence of the integrated bracelet style, and impressive specs for its price point.
Choose the Tissot PRX if:
- Value is your top priority: The PRX delivers exceptional quality and style for its price point. It's a fantastic way to own a Swiss-made integrated bracelet watch without breaking the bank.
- Powermatic 80's long power reserve appeals to you: If you like the idea of a watch that can keep running over an extended weekend without winding, the PRX is a strong choice.
- You love the iconic PRX dial: If the waffle-style dial pattern and overall look of the PRX is the main draw for you, don't overthink it!
- Brand recognition matters: Tissot's well-established name carries weight, and this might influence your decision.
Choose the Christopher Ward 12 if:
- Premium details and finishing are essential: The Christopher Ward 12 exhibits refined case design, superior polishing, and overall demonstrates a higher level of fit and finish.
- Wearing comfort is a high priority: The tapering case and potentially more refined bracelet links of the 12 may offer a superior wearing experience, especially on smaller wrists.
- Subtle design flourishes matter: The 12 likely includes elements like a more multi-faceted bezel, superior lume, and potentially a more refined dial that may catch your eye and bring greater satisfaction long-term.
- You have a slightly larger budget: If justifying the added expense is possible, the Christopher Ward 12 does offer a tangible upgrade in overall feel and execution.
Additional Considerations:
- Resale value: The PRX's popularity might lead to better resale value down the line. However, Christopher Ward models are often sought after in the pre-owned market, too.
- Exclusivity: The PRX is the more common watch. If you want something a bit more unique, the Christopher Ward 12 may be appealing.
- Feeling vs. logic: It's easy to get caught up in comparisons. Sometimes it comes down to which watch just makes you feel better when you see it and have it on your wrist.
Similarities Between the Tissot PRX and Christopher Ward 12
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Core Concept: Integrated Bracelet Design
- Both the PRX and 12 are designed with the bracelet as a seamless extension of the case. There are no standard lugs, creating a sleek, futuristic aesthetic.
- Integrated bracelets eliminate the bulkiness that separate lugs can add, offering a streamlined look and improved comfort on the wrist.
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Movements: Swiss Automatic Reliability
- The Tissot PRX features the Powermatic 80, an ETA-based movement known for its 80-hour power reserve.
- The Christopher Ward 12 utilizes the Sellita SW200, a proven workhorse equivalent to the ETA 2824-2.
- Both movements guarantee accuracy and dependability, emphasizing Swiss craftsmanship.
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Sapphire Crystal: Premium Protection
- Sapphire crystal, with its exceptional scratch resistance, is used on both the front and back of these watches.
- This not only protects the dial and hands but also showcases the mechanics of the automatic movements.
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Water Resistance: Everyday Durability
- Both the PRX and the 12 boast 100m water resistance, ideal for swimming and light water sports. This adds versatility beyond dress watch occasions.
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Clasp: Secure and Elegant
- Both watches use butterfly-style clasps, which maintain a smooth, continuous bracelet design.
- Butterfly clasps add elegance while remaining secure, as they integrate within the bracelet's links when closed.
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Textured Dials: Visual Appeal
- Both dials feature intricate surface patterns, adding depth and complexity.
- Dial textures elevate the watch above a plain, flat surface, catching the light in dynamic ways.
Why These Similarities Matter
The points above highlight the fundamental features often sought after in an integrated bracelet sports watch. These commonalities demonstrate that both Tissot and Christopher Ward understand the core appeal of this style and ensure these watches deliver on these expectations.
Christopher Ward 12 Advantages
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Design Inspiration from High-End Watches:
- The Christopher Ward 12 takes cues from luxury watchmakers, evident in its more intricate details and overall finishing.
- Look for details like sharper case edges, a more pronounced bezel design (potentially with multiple finishes), and potentially a wider variety of strap options (if the bracelet isn't your preference).
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More Pronounced Dial Texture:
- While both watches have textured dials, the Christopher Ward 12 might have a deeper or more defined pattern.
- This can create a more visually engaging dial and add a touch of luxury. Consider if the PRX's dial pattern might offer better legibility in certain lighting conditions.
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Case Tapers for a More Comfortable Fit:
- The Christopher Ward 12's case might taper more significantly towards the lugs.
- This creates a sleeker profile and a more comfortable fit around the wrist, especially for those with smaller wrists.
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Larger, Screw-Down Crown with Crown Guard:
- The 12 might boast a larger crown for easier time adjustments.
- A screw-down crown enhances water resistance, while a crown guard offers additional protection against accidental bumps.
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Links Taper Smoothly for Visual Appeal:
- The bracelet links on the Christopher Ward 12 might taper more gradually, creating a more visually pleasing flow from the case to the clasp.
- This subtle detail can elevate the overall look and feel of the watch.
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Polished Bracelet Edges:
- The Christopher Ward 12's bracelet might have polished edges for a more refined appearance.
- Polished edges add a touch of sophistication and enhance the watch's overall shine.
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Date at 6 O'Clock (Better Visual Balance):
- The Christopher Ward 12 positions the date window at 6 o'clock, a common placement that some consider more aesthetically pleasing.
- This can create a more symmetrical and balanced look on the dial compared to the PRX's 3 o'clock position.
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Superior Lume:
- The Christopher Ward 12 likely uses a more advanced lume application, resulting in a brighter and longer-lasting glow in low-light conditions.
- This is a significant advantage for nighttime readability or for those who rely on their watch in dimly lit environments.
Remember, these advantages come at a cost. The Christopher Ward 12 is nearly double the price of the Tissot PRX. Consider how much these features matter to you and your budget when making your decision.
Tissot PRX Advantages
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Price: The PRX's Key Strength
- The Tissot PRX offers phenomenal value. You're getting an incredibly stylish, well-made integrated bracelet watch at roughly half the price of the Christopher Ward 12.
- Tissot, as part of the Swatch Group, has tremendous production scale, helping them keep costs down without sacrificing overall quality.
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Iconic PRX Dial Pattern
- The PRX's hobnail dial pattern is a visual signature and a key part of the watch's popularity.
- This texture might offer superior legibility compared to the 12. The crisp, waffle-like texture catches the light in specific ways, potentially aiding readability in diverse lighting situations.
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Powermatic 80 Movement
- The PRX features an exclusive Swiss movement, only used within Tissot's lineup.
- The Powermatic 80's unique appeal lies in its impressive 80-hour power reserve, offering extended timekeeping capability when not worn.
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Brand Recognition
- Tissot has strong brand recognition globally, with a long history in Swiss watchmaking.
- This adds an element of prestige and may be a factor in the purchasing decision for some buyers.
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Resale Value
- While this can vary over time, the Tissot PRX, due to its popularity and affordability, might hold its resale value better than a relatively newer model like the Christopher Ward 12. This is worth considering if you think you might sell the watch in the future.
The Verdict
The Christopher Ward 12 is undeniably the higher-quality watch with a more appealing design… but it costs more. The Tissot PRX continues to stand strong as a more affordable entry point into this style. If you can't stretch your budget to the 12, you'll still very much enjoy the PRX.
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