Christopher Ward 'The 12' vs Tissot PRX: Which Integrated Bracelet Watch is Best?

Should You Pay More for the Christopher Ward 'The 12' Integrated Bracelet Watch? The integrated bracelet watch trend, inspired by the legendary Gerald Genta, is stronger than ever. Christopher Ward recently joined the conversation with their ambiguously named "The 12" model. Is it worth the extra cost, or should you save your money with the popular Tissot PRX? The History of the Integrated Bracelet Trend The integrated case look exploded in 1972 when Audemars Piguet released the otherworldly Royal Oak. Other manufacturers, like Rolex with its futuristic 5100, were experimenting as well, all facing the rise of cheaper, more accurate quartz movements. Rolex reinterpreted its brand for its first quartz watch, hoping customers would see the difference. Audemars Piguet, a classical watchmaker known for complications, needed to make mechanical watches popular again. They hired the young, up-and-coming designer Gerald Genta to create a watch that would house a strictly mecha...