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Critical Review: Why Movado Watches Fall Short in Value and Innovation

May 26, 2024
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Critical Review: Why Movado Watches Fall Short in Value and Innovation

Welcome to Average Joe Watch Reviews, where we delve deeper than just reviews. Today, I want to discuss the Mavado brand and why I haven't been a fan for several years.  Movado's Quartz Movements Movado primarily produces quartz movements, which, while Swiss-made, are quite basic. These watches lack complications—no day/date function, no GMT. They're essentially simple timepieces. Despite this, Movado prices these watches upwards of $1,000, which seems excessive for what you get. The Mavado Bold series, while more reasonably priced at $300-$400, still feels overpriced for such simple movements. Depreciation and Value One significant issue is depreciation. A Movado watch that sold for nearly $1,000 in the late 2000s can now be found for less than $200 on the secondhand market. This significant loss in value is a major drawback. Lack of Automatic Movements Movado is not well-known for automatic movements, which is unusual for a Swiss brand. They focus ...
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