Understanding DBA Registration
Before we dive into the services, let’s clarify what a DBA is. A DBA (Doing Business As) registration is required when the name of your business differs from your personal legal name. For instance, if I run a sole proprietorship under the name Elizabeth Potts Weinstein but market my business as "Super Cool Business," I would need a DBA.
In California, this process is known as a Fictitious Business Name (FBN) registration. Unlike some states where this is done at the state level, California requires FBN registration at the county level, including publishing the DBA in a local legal newspaper and filing proof of publication.
Comparing Legal Services
1. LegalZoom
Website: LegalZoom Cost: Starts at $99 plus county filing fees.
Pros:
- Offers a comprehensive package including name search, filing, publication, and proof of publication.
- Option to add a 14-day trial of attorney advice for $49/month.
Cons:
- Higher overall cost.
- Unclear breakdown of publishing fees.
Summary: LegalZoom is a well-known, reputable service that provides a complete package, though it can be pricey.
2. IncFile
Website: IncFile Cost: Not specified for sole proprietorships.
Pros:
- Well-suited for LLCs and corporations.
Cons:
- No option for sole proprietorship DBA registration.
- Limited to LLCs and corporations.
Summary: IncFile is not suitable for sole proprietorships, focusing instead on LLCs and corporations.
3. ZenBusiness
Website: ZenBusiness Cost: Not available for California.
Pros:
- Generally user-friendly for other states.
Cons:
- Does not offer DBA services in California.
- Relies heavily on chatbot assistance.
Summary: ZenBusiness cannot be used for DBA registration in California.
4. Swift Filings
Website: Swift Filings Cost: Starts at $75 for filing.
Pros:
- Quick application process.
Cons:
- Does not include publication services.
- Lacks transparency about fees and legitimacy.
Summary: Swift Filings offers filing services but does not handle the essential publication process.
5. DBStore.com (Recommended)
Website: DBStore.com Cost: $81 for Los Angeles County (varies by county).
Pros:
- Specializes in DBA/FBN registrations in California.
- Handles both filing and publication.
- Competitive pricing.
- Excellent customer support.
Cons:
- Website is outdated.
- Limited to California.
Summary: DBStore.com is highly recommended for California DBA/FBN registrations due to its comprehensive service and reasonable pricing.
Detailed Cost Comparison
LegalZoom: $99 (service fee) + $53 (filing fee) = $152
IncFile: Not applicable for sole proprietorships.
ZenBusiness: Not available in California.
Swift Filings: $75 (filing fee) + additional costs for publication (not included).
DBStore.com: $81 for Los Angeles County (varies by county).
Conclusion
For registering a DBA/FBN in California, I highly recommend using DBStore.com. They handle all the tedious steps, including filing and publication, at a reasonable price. Their expertise and customer support make the process much smoother.
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