Which FBN/DBA Filing Company in California? LegalZoom vs DBAStore vs SwiftFilings

Hi, I’m attorney Elizabeth Potts Weinstein. Today, we’ll be exploring various legal services for registering your DBA (Doing Business As) or FBN (Fictitious Business Name) in California. We'll compare five different services, including major ones like LegalZoom, and the one I personally recommend. We'll evaluate costs, ease of use, included services, and the legitimacy of each company. Understanding DBA Registration Before we dive into the services, let’s clarify what a DBA is. A DBA (Doing Business As) registration is required when the name of your business differs from your personal legal name. For instance, if I run a sole proprietorship under the name Elizabeth Potts Weinstein but market my business as "Super Cool Business," I would need a DBA. In California, this process is known as a Fictitious Business Name (FBN) registration. Unlike some states where this is done at the state level, California requires FBN registration at the county level, includin