America is facing a health crisis, and much of it is directly tied to food. Enter Sweetgreen, the fast-casual salad chain aiming to become the McDonald's of our generation. However, the company's journey has been anything but smooth. With salads priced between $13 and $16, Sweetgreen faces significant challenges in profitability despite a $3.3 billion valuation and 230 locations across the U.S. Founded by three Georgetown University students in 2007, Sweetgreen was born out of a desire for healthy, affordable, and fast food. The Vision Behind Sweetgreen Jonathan Neeman, Nicholas Jammet, and Nathaniel Ru saw a gap in the market: fast food wasn't healthy, and healthy food wasn't affordable or fast. They envisioned a fast-casual restaurant serving fresh, locally sourced ingredients without sacrificing quality for convenience. Despite their lack of restaurant experience, they were determined to make Sweetgreen a success. Initial Challenges and Growth The founder
America is facing a health crisis, and much of it is directly tied to food. Enter Sweetgreen, the fast-casual salad chain aiming to become the McDonald's of our generation. However, the company's journey has been anything but smooth. With salads priced between $13 and $16, Sweetgreen faces significant challenges in profitability despite a $3.3 billion valuation and 230 locations across the U.S. Founded by three Georgetown University students in 2007, Sweetgreen was born out of a desire for healthy, affordable, and fast food. The Vision Behind Sweetgreen Jonathan Neeman, Nicholas Jammet, and Nathaniel Ru saw a gap in the market: fast food wasn't healthy, and healthy food wasn't affordable or fast. They envisioned a fast-casual restaurant serving fresh, locally sourced ingredients without sacrificing quality for convenience. Despite their lack of restaurant experience, they were determined to make Sweetgreen a success. Initial Challenges and Growth The founder
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