Hello, I'm Special Agent Goodman, but you can call me T3. I have a few questions for you today. Let's begin. Does the name "Movado" mean anything to you?
Movado, once renowned for its Museum Watch, designed in 1947, is now in a twist of fate. The company's history dates back to collaborations with heavyweights like Vashon and Constantine, Jaeger-LeCoultre, and Zenith from 1969 to the early 80s.
However, since its sale to Gdalo Grimberg in 1983, Movado's legacy has taken a different path. Today, they offer Swiss quartz watches, significantly departing from their heritage. Even their Heritage collection, though touted to revive old glory, remains quartz-centric, prompting skepticism about their commitment to tradition.
Unlike brands like Rolex and Seiko, which respect their heritage while appealing to a broad audience, Movado seems focused on profit rather than passion for horology. Their current offerings, like Swiss quartz models priced around $400, lack the craftsmanship of their vintage pieces, such as the 19036 chronograph or the 1970 Subsea Diver.
In conclusion, while vintage Movado pieces hold charm, the brand's current direction may not resonate with true watch enthusiasts seeking authenticity. As I continue to explore and critique, remember that my aim is to inform and uphold standards in the watch industry.
No comments