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Movado Watches: From Heritage to Modern Era - A Critical Analysis

May 26, 2024
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Movado Watches: From Heritage to Modern Era - A Critical Analysis

Hello, I'm Special Agent Goodman, but you can call me T3. I have a few questions for you today. Let's begin. Does the name "Movado" mean anything to you? Movado, once renowned for its Museum Watch, designed in 1947, is now in a twist of fate. The company's history dates back to collaborations with heavyweights like Vashon and Constantine, Jaeger-LeCoultre, and Zenith from 1969 to the early 80s. However, since its sale to Gdalo Grimberg in 1983, Movado's legacy has taken a different path. Today, they offer Swiss quartz watches, significantly departing from their heritage. Even their Heritage collection, though touted to revive old glory, remains quartz-centric, prompting skepticism about their commitment to tradition. Unlike brands like Rolex and Seiko, which respect their heritage while appealing to a broad audience, Movado seems focused on profit rather than passion for horology. Their current offerings, like Swiss quartz models priced around $400...
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